2015 Exhibitors

2015 Exhibitors

32Gi Nutrition


32Gi is a leading endurance supplement provider. Our total focus is providing our customers with high quality balanced and sustainable energy supplements, while empowering them with knowledge of healthier nutrition options.



A-line MTB and Outdoor is passionate about trail, all-mountain and downhill mountain biking.  They are the importers of boutique bike brands;  Banshee bikes, Transition Bikes, Chromag Bikes and SDG components.



MMojo Amexicano is the latest Martha’s Mojo Food Truck, operating in and out of Gauteng offering patrons American and Mexican street food. The truck serves well known American favorites such as burgers and sliders and Mexican dishes such as Tacos (tortillas) and Tortas (Mexican sandwiches) as a base with a variety of fillings. The Asian influence also comes through in the gourmet style burgers.



Anatomic Sportswear – your year-round training partner – Anatomic® has been manufactured in South Africa since 1981. Silhouette Sportswear manufacturers is a proudly grade-8 BEE Company. We specialise in the manufacture of branded club and corporate sportswear, designed by passionate sportsmen and women, and specific to South Africa’s unique weather conditions. Although local, we manufacture to the highest international standards, using the latest techniques, fabrics and innovations from the sporting world. We also pride ourselves on our wide range of trademark fabrics, Lycra’s and padding’s imported from top manufacturers all over the world. Visit our Factory Outlet at the expo for a choice of boutique cycle wear or to find out more about our custom manufacturing.

ASG Sport Solutions


ASG Sport Solutions was established in 2006 after securing the agency for Rudy Project eyewear in Southern Africa. With its head office in Pretoria, the company has a distribution network that stretches throughout Southern Africa. ASG Sport Solutions grew rapidly since its establishment and added several more Italian premium cycling brands to the stable. These included Pinarello, SIDI, Selle San Marco, and Most. With a proven track record in achieving results for its brand owners, ASG went on to acquire even more of the world’s best cycling brands, including FFWD, SIXS, Veloflex, DeMarchi, High5, etc. With a firm commitment to cycling development, ASG started investing in professional cycling by sponsoring both a Junior Team and a U/23 Team since 2010. In 2011, the bar was raised by also signing an agreement to supply all the cycling kit requirements (from bikes to clothing) for Team Bonitas, arguably the most successful South African cycling team in recent years. In recent years we have also been in partnership with the Bestmed ASG Ladies team. The end result has been nothing less than spectacular, with multiple SA champions now being part of the ASG stable. In addition to these team sponsorships, ASG also sponsors more than 2,500 South African elite and high profile professional athletes and teams across multiple sporting disciplines. Rudy Project is also the official eyewear of the South African PGA, Ironman SA, MTN Shootout, Sani2c 2013 and many more prestigious events and organisations. ASG has since 2011 made significant investments in cycling development throughout South Africa including a close relationship and support of the Velokhaya and Qhubeka projects that’s turning young people from poor communities into cycling enthusiasts and occasionally into cycling champions, whilst also developing much needed life skills.

Atlantic Cycle Products


ATLANTIC Cycle Products imports, markets & distributes the Swiss product BRUNOX to Southern Africa. Since launching at the 2014 Cape Town Cycle Tour (CTCT) EXPO, BRUNOX is available in 84 Local Bike Shops (LBS) across the Western & Eastern Cape, Free State and KZN Provinces.  At ACF 2015, our pay-off-line is:“BRUNOX moves inland – Come meet BRUNOX at ACF 2015”. Indeed, we look forward to meeting potential customers, LBS owners, managers and mechanics from Gauteng, Northwest, Limpopo and Mpumalanga Provinces. Who is BRUNOX? Visit our Booth and meet our flagship brand BRUNOX DEO.   Also, there is BRUNOX TURBO-SPRAY, LUB&COR and TOP-KETT to meet, plus a newbie in the range, HOT from cold Switzerland! Although we are new to the bicycle business, with our local and international business relationships growing, watch this space for new interesting products!  Led by our owner, Stephen Stefano, who started cycling aged 12 in 1977, today he heads up CLUB 21 of the CTCT and is a “Magnificent Seven” Rider of that event. Just like riders in the peloton whose task is to close gaps.  In our business, we aim to close “product gaps” where others fear to close!



BikeSure offers a unique GPS GSM tracking solution for bicycles. This GPS GSM tracking solution will offer you peace of mind in knowing that BikeSure will be with you every step of the way in ensuring not only the security of your bicycle, but your security as well. Services offered include:

1. Live 60 second positioning updates via the online BikeSure application with trip replays and live event notifications

2. National stolen recovery services

3. Impact / accident and Panic notifications with emergency assistance

4. 24/7/365 call centre

BMC South Africa


It’s all in the name. At BMC we concentrate on what we do best – making bikes, pure and simple. We focus our energy towards creating the ultimate ride – whether for road, track, or trail, professional athlete, or weekend warrior.

Boardriders Asylum 


Welcome to the world of Boardriders Asylum (BRA). BRA has been importing and distributing a range of quality brands throughout South Africa since 2008 such as the premium range of Burton Luggage and G-Form extreme protective gear.  BRA is now growing once again with the introduction of two new products that are simple, yet really cool & functional ~ Hickies from NYC and SmellWell from Sweden.

Colour Me Healthy


Colour Me Healthy was born when we took the leap of faith to pursue a career in health that brought us happiness. The venture combines passion for food and experimentation with our genuine interest in healthy living. Colour Me Healthy offers vibrantly coloured, imaginatively combined, raw fruit and vegetable cold-pressed juices. The glass bottles of goodness contain nothing but freshly pressed products and are designed to improve the efficiency of the body’s natural ‘house-keeping system’. We look to sell a lifestyle around our juice bar that provides you with a creative, unique and trendsetting experience. We make and sell juices, super smoothies as well as health shots. Our aim to make ‘juicing’ a part of everyday life, hence the catch phrase “recreational juicing”.

Complete Cyclist


Complete Cyclist is a chain of cycling retail stores whose aim is to provide you, the cycling enthusiast with great service, the right bikes and gear at a convenient shopping destination. All stores are proud Specialized Dealers as well as the importers Pivot bicycles. We’re all about “LOVE the ride, LIVE the lifestyle!”. For some “LOVE the ride” means a weekend MTB ride with mates at the local cycle park. For others is the daily 4:30 am ride before work while longer miles on the weekend. The same theme applies to the Lifestyle. We get it! We cater for all types of cyclists (from kiddies to beginners to elite) and across all the major disciplines (road, MTB, track and triathlon). With this, we also have a highly experienced and extremely knowledgable workshop team that will ensure your bicycles, not matter what brand, level or type, are in perfect working condition. This is your destination for those who seek top quality brands, at all different price points, as well as great service.


Coolheat (SA) Pty Ltd


Since 1985 Coolheat has brought leading cycling brands to the South African cyclist. At this year’s cycle fair Coolheat will showcase all new products and innovations from Shimano, including the new Deore XT, Tiagra, and Shimano shoes.  PRO cycling accessories, which is Shimano’s official accessory line-up,  and  Pearl Izumi clothing ranges will be on display, to Cateye computers and Tacx trainers. The Coolheat Team look forward to seeing you there!



We are the official South African distributor of the amazing Pedro’s Bike Care Range (tools, lubes, cleaners etc.) as well as Sweat GUTR (the ultimate sweat band). If you want great affordable tools and cleaners to keep your bike in tip top condition then Pedro’s is the brand for you.

DB Multisports


Supply and distribution of premium brands for the outdoor market in Southern Africa, providing activations, sponsorships, events and other exciting opportunity for the sport loving fans.  Brands include POC, Skratch Labs, Muc-Off and ICEdot.

Detour Trails

South Africa


The Detour team are an eclectic mix of passionate mountain bikers and tour guides, we have our core team of Rohan, Sarah and Ally as well as our part timer’s who are always ready and willing to jump on board when needed, there’s Pacman (Pakhani) and David, our local Basotho guides, and Geoff, the understated gent with a knowledge of bikes that boggles the mind.

Dirty Hippo


Dirty Hippo is a passionately designed casual wear and accessories brand for mountain bike enthusiasts. Our products exist to celebrate and share with the world what it means to be a Mountain Biker. It is about sharing the joy of achievement and passion with family, friends and a lot of total strangers. Telling stories of overcoming and becoming alive in the great outdoors. Sharing the good “clean” fun of any adventure endurance sport. About developing healthy habits, overcoming obstacles, finishing what you have started and celebrating victories in any shape and form. It is not just about the sport, it’s also about the mental mojo that puts fuel in your tank when you have a mountain to conquer. It’s about celebrating and appreciating life. About second chances, learning life’s lessons and having faith that no matter what you are facing, in the end, it can only make you stronger. All Dirty Hippo designs are big, bold and strong because in our sport, as in life, that is what we are. If you are facing a mountain, either physical or proverbial, always remember, “It is just a hill”. So, get up, get dirty and feel alive!

Dragon Sports



Importers and Distributors of Premium Brand Bicycles including Giant, LIV, Santa Cruz and Urban/Kids Avalanche Bicycles. Mavic Wheelsets and Shoes, Super B  premium Tools and more.

Emotion Cycling

South Africa


Importers and Distributors of Premium Brand Bicycles such as Cervelo, Lapierre and Volcan and Chainstore bikes such as Raleigh, Huffy and Diamond Back.

Extreme Lights


At Extreme Lights we strive to supply South Africa with Premium LED Lighting.  Our Head office is situated in the heart of the Winelands, from where distribution to our various retail outlets is managed.  We specialize in Cycle Lights, Headlamps and Auto Lights.  Let Extreme Lights Light Up Your Adventures!

Fulvic Health


POWER UP your ATHLETIC PERFORMANCE with our FULVIC ENHANCED FORMULA: IMPROVE MUSCLE PERFORMANCE, REDUCE SPORT INJURY, SPEED UP RECOVERY. This is your chance to create a body that is in BALANCE internally and therefor able to HEAL, RECOVER, REJUVENATE AND PERFORM OPTIMALLY. FULVIC and Endurance Athletes. Fulvic Acid is the key to regenerative nutrition and speeded healing and is essential for vitamin and mineral absorption. As an athlete this “fuel” for your body is nutritionally, organically and naturally optimized with compounds rich in minerals, amino acids, enzymes and additional building blocks that the cells can easily absorb. When sweating occurs during prolonged exercise and blood electrolytes are being lost through the skin, Fulvic Acid will immediately replace these and prevent loss of performance. Thus, for the first time, virtually every cell in your body may instantly receive a balancing infusion of potent Poly-electrolytes – without the added sugars, artificial flavours, artificial colours, preservatives, fillers, binders, coatings, etc.



Garmin – The Global Leader in Satellite Navigation

Garmin is the world’s leading satellite navigation technology company and a global manufacturer of in-car GPS satellite navigation, portable navigation devices, handheld GPS units, and GPS products for the  auto, mobile, marine, aviation, outdoor and fitness sectors.



Bicyclegear has aligned itself with select international suppliers and products of only the highest quality.   Here is an overview of what we’ll have on offer at the Fair: – Vermarc – Belgian cycle wear.  The Belgian brand Vermarc has been around for nearly 40 years – enough time to master the art of producing perfect cycling apparel. No wonder their Pro.Racing Research line is a favourite amongst the World Tour Teams.   Come discover their new collection @ the most competitive prices for European cycling apparel. Mountainsmith Bike Cubes.  These storage and travel systems are specifically designed to keep all your cycling gear neat and at the ready.  Specific spots for helmet, shoes, glasses, a pump, waterbottles, etc…the ideal travel accessory for every cyclist that enjoys participating at an event. Après Velo Tee’s.  The most quirky t-shirts on the planet!  Cycling fashion with an attitude & live the ride in style.




HERRMANS® is a company based in Finland which designs and manufactures grips, lights, chain guards, reflectors and rim tapes for the bicycle industry. The expertise within the company helps us realize customer needs regarding special solutions and exclusive products, which are also appreciated by the end users – cyclists all over the world. HERRMANS® is one of the leading European pioneers when it comes to developing solutions for the bicycle industry. One of our most important missions is to support our clients when it comes to improve the comfort, safety, design and experience of their bicycles. The success of HERRMANS® is based on know-how regarding plastic technology and design of bicycle components. 55 years of development and manufacturing, together with close team work with European bicycle manufacturers, ensures the competence of our company, both for the needs of today and for the challenges of the future.

Hunter Cycling


Hunter Cycling, a brand that represents the love of cycling in all its aspects. The team at Hunter strive to provide the best service possible as well as a high quality product. Hunter bicycles are a new addition to the products provided in store and online. Hunter stocks products in all cycling factions ranging from freestyle BMX to the everyday commuter. The Hunter team are building a reputation as knowledgeable, helpful and friendly cycling enthusiasts.



ICE ID is dedicated to the idea that any person, whether you are young or old, active outdoors or not, if you have a medical conditon/allergy, if you attend school and school sports, if you have young children at a shopping mall, or whilst travelling overseas, YOU SHOULD BE WEARING AN IN CASE OF EMERGENCY IDENTIFICATION PRODUCT. ICE ID supplies SPORT AND MEDICAL EMERGENCY IDENTIFICATTION wearable products to our Customers. ICE ID is an online shop based in SOUTH AFRICA.

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Introducing the most Advanced, Affordable ELECTRONIC MUSCLE STIMULATOR now available in SA. This Massager is fantastic for any Muscle Recovery,Joint problems such as knee’s and Back as well as Tension and Stress Relief. It is very similar to what most Physio’s and Chiro’s use and also comes with a set of Reflexology Massage Shoes.Have a look on ourwebsite and pop in at the Expo for a free demo and show specials.


Jozi2Kozi Fatbike Safaris


This seven day, 700km challenge is not a race; it’s a journey of discovery. You will have the opportunity to experience some of South Africa’s most beautiful landscapes, and most challenging single track; you’ll indulge in culturally rich communities and their fine cuisine; you will have the opportunity to affect real change by giving back to the communities through which you cycle, but most importantly, you’ll test your mettle on what will prove to be a truly unforgettable experience.



Kitted Components (PTY)LTD was started in 2013 by three avid mountainbikers to service the need for locally made high demand components. Our range is constantly expanding as we have employed the expertise of our own in-house designer to design our new component line-up.  By having all design work done in house, we are shortening design time and launching components as they enter the world market. All of our components are made from aircraft grade aluminium and hard anodised to increase the durability and lifespan. They have been rigorously tested to ensure the highest quality and endurance so that we can compete on the world market. If you have a product request, let us know and we may just get it over-engineered and made.

Mad Food Co.

Mad Food Co.

In the inner city of Johannesburg a young and vibrant team of  food lovers work hard in the Mad Labortories coming up with great and simple ideas for ultimate pleasure moments of American Fare themed cuisine for All of Johannesburgs foodie scene.

Matrix Fitness


Matrix Fitness is the leading supplier of home and commercial fitness equipment in Southern Africa. ICG® (Indoor Cycling Group ) is our premium indoor cycling brand. ICG® is the world’s largest corporation specializing in the design, manufacturer and programming of Indoor Cycling equipment. Our ICG indoor bikes can be found in the Viva Gyms and Virgin Active Reds across the country.

Mercer Bikes


Based in Cape Town, Mercer Bikes offers made-to-measure custom frames with an emphasis on craftsmanship and artistry.

Modern Cyclist

South Africa


The full colour Modern Cyclist Magazine is crammed full of useful sports news and information for the modern day cyclist. Be sure to get the fresh news first!

Motion Cycles


For a Protected Life.   … Helmets, Shoes, Glasses …   Spanish quality and style.




When you don’t know who to call, when you really need help. One of the unfortunate realities of life is that emergencies do happen – another reality is that the sooner help arrives, the better! mySOS emergency app was designed to help you in emergency situations by providing you with the correct contact details for emergency services and to inform your emergency contacts of your emergency and your GPS location.

N Squared

South Africa


Importer of High End Cycling Accessories.



Importer of leading cycle & lifestyle brands in South Africa. Omnico was started in 1987 with the launch of Topsport helmets, offering South African Cyclists a world class product at an affordable price. As a company that has been in the lifestyle industry for over 20 years, we pride ourselves on distributing our products only through the best retail outlets that add value to our brands by offering their customers the support they need to enjoy their lifestyle

Painted Wolf Wines

South Africa


A pack of Wild Dogs and a pack of cyclists share the same goal. Whether it is food for the pack or the end of a long road, what remains is the bond between pack members and the ability to unwind and enjoy the company. Company made all the more enjoyable by sharing a good wine, a love of wide open spaces and the Wild Dogs who roam them.

Pyga Industries


Pyga Mountainbikes is a small South African bike company founded by Pat Morewood and Mark Hopkins. Both have been passionate and competitive riders their whole lives and joined forces with one goal in mind; to create bikes that they love to ride. Known for their robust engineering and progressive geometry, Pyga bikes are designed from a lifetime of experience and engineered with obsessive attention to detail.



Mens Journal called Revolights “The Best Bike Lighting System in the World”. We have partnered with Revolights to bring the award winning Revolights bike lighting system to South Africa. Revolights ensure maximum safety by offering both lighting and sighting in one revolutionary design. Two fluid arcs of light are formed by LEDs programmed to detect your speed and illuminate when oriented at the front or rear of the bicycle. Revolights cast 360 degrees of illumination, making it much easier for others to see the rider. This improves safety tremendously – most nighttime bike-car collisions are due to inadequate side visibility. Revolights also throw a uniquely even and wide vertical swath of light, illuminating not only the ground but road signs and elevated obstacles as well. The patented Revolights Bike Lighting System consists of four narrow rings of LEDs, two white and two red, which mount directly to the front and rear wheels of your bicycle. Revolights have been designed to be a bike rider’s loyal companion in all conditions: they are theft- and weather-resistant.

Ride Magazine


Ride Magazine is South Africa’s only monthly cycling magazine, and has been serving the cycling public since 1987 – longer than anyone else. Our small, dedicated staff actually rides bikes – too much, according to their long-suffering partners – so when we print it, you know we have actually been there and done it ourselves. Shared passion, shared experience, shared euphoria, on the road, off the road and everywhere in between: Ride Magazine is your perfect cycling companion.

Sappi Limited

South Africa


MTB App promotion, Trial promotion, Cycling Club in surrounding areas promotion Some of the best mountain biking venues and events in the country, as well as Edition 2 of More Top MTB Trails.



SlowRiding is an adventure holiday, a cycling experience that you will never forget!
It’s “slackpacking by bike”.
SlowRiders cycle at their own pace – they stop, look, chat and take pics.
Our support teams take care of the rest.
SlowRiders Make Memories – Its Awesome Tourism!


Sonya Martell



South Industries


Our constant search for that next perfect ride, be it on a bicycle or in life has lead us to this next adventure. With a common love for riding our bikes and a diverse engineering background, we set about designing and manufacturing composite bicycle components. Our products are wholly designed and manufactured by us in house. #handgemaak

South Peninsula Distributors


South Peninsula Distributors is a privately owned international trading and distribution company.  Our management has in excess of 21 years experience in the fields of retail and distribution.  Our core function at SPD is to source, market and distribute innovative technology and high-end consumer products from both the domestic and international markets. At South Peninsula Distributors we are serious about outdoor safety. Whether you are into cycling, running, commuting or hiking our products will make you stand out from the rest.  Our highly professional sales, marketing, warehousing and distribution operation ensures each order placed is delivered with proficiency. South Peninsula Distributors has received sole distribution rights for South Africa for the Veglo X4 wearable safety light as well as the Proviz range and are currently negotiating sole distribution for various other unique product brands.




Every SwiftCarbon is the result of a process that starts with an idea, matures into a computer model and emerges as a piece of high-performance, ready to race equipment.

The Counter


Ian and Meg have been in the hospitality industry for over thirteen years respectively. Ian is a trained pastry chef with a flair for all things sweet. Meg has experience in all areas of hospitality, and together we form a formidable team. Having gained experience in fine dining institutes such as The Saxon Boutique Hotel and spending several years training in London, we have covered a broad spectrum of the hospitality industry. We met in 2007, while working at a catering company in Jozi. We found that we had a magic bond; a yin and yang approach to food and events. Four years after meeting, The Counter was born. Both of us have an immense passion for food. Our ultimate goal is to own a gorgeous shop selling freshly made burgers, sammiches, brownies, pastries, cakes, homemade sweets and bottled goods. Everything we produce is made with love.


The DataDot Secure Bicycle Pen

The DataDot Secure Bicycle Pen contains over 2000  unique microdot identifiers and a sticker to mark your bicycle and acts as a theft deterrent and identification tool. It’s easy to apply – Shake, click and swab.  Register your marked & secure bicycle on the DataDot Secure Register www.nhar.co.za  and link the unique pin to your profile.  This register together with our unique microdots empowers the community and law enforcement to identify your bike when lost or stolen and stop criminals profiting from stolen goods.

Bicycle Kit

The Hub

South Africa


South Africa’s most popular cycling website. Cycling news, reviews, advice and classifieds in our interactive forums.

The Jozi Smokehouse

South Africa


We specialise in smokin’ hot meat. We’re bringing the intensity and flavour of Southern USA style smoking to the streets of Johannesburg.

TREAD Magazine

South Africa


South Africa’s only mountain biking magazine. Packed with relevant, authoritative, quality content that appeals to South African mountain bikers.

Two Wheels Trading

South Africa


Two Wheels Trading was founded in July 2007 as a Wholesaler and Distributor of Premium Cycling Brands to the South African Independent Bicycle Dealer Market. Brands represented include Momsen Bikes, Lezyne Accessories, Stan’s No Tubes, Muna Bikes and many other leading brands in the SA market.



Importer and distributor of many world class brands including Suunto, Bolle, Cebe and Tasco.

‘The new Suunto Sport and Peak allow you to track your sports, adventures and everyday moves, and now, with the free Suunto Movescount App on your smart phone, also upload your exercises, change watch settings, get notifications, enrich, relive and share your sports moments and adventures wirelessly while on the go!

‘Bollé delivers the highest quality sunglasses for performance and protection. At Bollé we are constantly refining our trademark combination of fit, fashion, and comfort, resulting in some of the freshest and most technologically advanced eyewear in the industry.’


Whippet Cycling Company


Whippet Cycling Co specialises in classic steel: custom builds; restoration; vintage/NOS/new components for single speed, fixed gear and geared bicycles.